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2.18.2014

Rise and fall of (mobile) Backend as a Service?

Question mark is warranted I think, but this readwrite.com article, "How Mobile Cloud Services Will Consolidate After The Death Of StackMob" (i.e. after being acquired by and folded into PayPal) highlights the gauntlet many VC-funded, narrowly, or is that sharply?, focused upstarts faces.

I wrote about some of these mobile Backend as a Service start-ups in November ("Backend as a Service (BaaS) for mobile services, Internet of Things and devices"), thinking they would be a great match for mobile apps and services in general, for IoT specifically, but Internet giants saw them as a nice addition and as a way to strengthen their own backends (Facebook acquiring Parse etc).

Added challenge was having developers as your core customer group - highly challenging customer group, but noise-value ratio in no way linked to willingness to pay.

Last stand?  - Dedicated Kinvey.

Going to the Mobile World Congress next week, it will be interesting to see if there are movement in this area on the GSMA side of things.


Erik Jensen, 18.2.2014


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