An example of using Twitter message feeds for market and consumer analytics will be highlighted later on today, according to a WSJ article, when Nielsen releases their first ranking of TV programs with the greatest reach on Twitter and will provide details on the size of TV audiences for TV shows and the number of tweets about them.
This shows some of the potential of using Twitter message streams for market analytics, where the Twitter Amplify program for content providers also looks to bring in additional Twitter and TV-shows "integrations" over time.
As pointed out in the article, there are barriers to overcome for general and large-scale use of Twitter for TV analytics; audience to small and segmented, skew between "ordinary" Nielsen TV-ratings and Twitter mentions, integration with other market data analytics tools etc, but in due time Twitter TV-mentions and trends will form part of TV programming analytics and scheduling, as well as market research.
This shows some of the potential of using Twitter message streams for market analytics, where the Twitter Amplify program for content providers also looks to bring in additional Twitter and TV-shows "integrations" over time.
As pointed out in the article, there are barriers to overcome for general and large-scale use of Twitter for TV analytics; audience to small and segmented, skew between "ordinary" Nielsen TV-ratings and Twitter mentions, integration with other market data analytics tools etc, but in due time Twitter TV-mentions and trends will form part of TV programming analytics and scheduling, as well as market research.
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